When was WILD WOOL established?

WILD WOOL was launched in 2012 by Cathrine Sissener and Emilie Dysthe.

What is the idea behind WILD WOOL?

We at WILD WOOL will sell high quality cashmere clothing, mainly using the internet as our main distribution channel. We have cut out shops as intermediaries, and can therefore offer quality cashmere at a more reasonable price.

What is the vision behind WILD WOOL?

We wanted to find a solution to something we felt was missing on the market. We thought cashmere was an absolutely wonderful material, but it is very expensive. We wanted to find a way to offer fine cashmere clothing at a more affordable price. The raw materials are expensive and it is difficult to get anything done with that price. But by cutting out the middleman, it was possible to cut the price down a lot. Instead of the product going from the factory to the brand, then on to the store and then ending up with the buyer, our product journey is considerably shorter. It is factory and then visited by us and then sent directly to the customer. The online store was therefore the solution. We found and visited the factory we still use today and our first order was sent over at the beginning of 2012.


We at WILD WOOL are concerned with animal welfare. No animal should suffer because we get sweaters. We have asked questions and set animal welfare as a requirement for our producer of wool. It is not the most affordable way to produce, but for us it is important that the production is ethical. The Kashmir goats roam freely in the mountains, have access to clean drinking water and are grazed in a gentle way. The wool we use is 100% organic.

We use recycled packaging during the shipping and packaging of the products. In order for our products to last as long as possible, we encourage customers to take good care of the garments and we can also assist with repairing garments, if you have been unlucky and got a hole.

Who designs the WILD WOOL products?

WILD WOOL products are designed by Emilie Dysthe. The focus is on classic, high-quality garments that suit the Norwegian climate.

Where are WILD WOOL products produced?

All our WILD WOOL products are handmade in our factory located in Kathmandu, Nepal.

What are WILD WOOL products made of?

All WILD WOOL products are made from cashmere from Inner Mongolia, Qinghai and Tibet with GOTS® (Global Organic Textile Standard) approved and certified with STANDARD 100 by OEKO-TEX®.

Where are the WILD WOOL scented candles produced?

The lights are produced in Ôrebro, Sweden.


What is cashmere?

Kashmir is wool from Kashmir goats. These goats are a unique type of goat that live in mountainous areas around Mongolia and supply much of the cashmere to the world. Kashmir goats have a very warm and soft undercoat that protects them during the extremely cold winters where temperatures can be below – 50 degrees Celsius where they live. When spring comes, the goats start moulting, and in the spring they are combed with special combs to remove the undercoat, which is then washed and sent to factories that make yarn. This comb is not harmful to the goats. A goat will produce up to 150 grams of yarn each year, and about 300 grams are needed to make a single sweater.

What is cashmere fiber?

The actual hairs combed from the goats are the cashmere fibers. The length of these fibers varies from 25-45 mm. The longer fibers are usually found on the neck and underbelly of the buck, and generally speaking the longer the fibers the more durable the sweater will be.

Why is cashmere so warm?

Unlike wool, cashmere comes from hair, and this is the main reason for its insulating properties, which can be up to eight times higher than wool. This makes cashmere perfect for maintaining body temperature, keeping you warm but not hot.

Why doesn't cashmere itch?

Due to the small diameter of the cashmere fibers, the density of the fibers is much higher than wool, and therefore the texture is not scratchy.

How do I wash WILD WOOL garments?

We recommend that you do not wash cashmere garments after each use, but rather every four times or so. WILD WOOL garments must be hand washed or machine washed on a wool program (max. 30 degrees) and no centrifugation with special detergents for cashmere/wool (Ph 8+). The optimal way to dry your cashmere garment is to lay it flat on a clean, dry towel.

What is pilling?

The friction that comes as a result of using new cashmere garments causes small balls of fluff to form on the surface of the garment. Where balls of fluff are called pilling. This is completely normal and does not necessarily indicate poor quality.

How do I prevent pilling?

Regular "rest" between wears will prevent pilling. When the garment is allowed to "rest", the fibers in the fabric can bounce back to their original part, making them more resilient and resulting in less pilling. Regular and careful washing and carrying out the pilling removal process explained below also helps to prevent and reduce pilling.

How do I remove pilling?

Pilling can be easily removed using a cashmere. Never use a razor or scissors as this will damage the fibers and only make it worse. We recommend removing the garments with the comb before washing. Pull the cashmere comb over the garment to remove the small balls of lint. It is important that the garment is placed on a flat surface while combing with the cashmere comb. Once all pilling is removed, wash the garment as directed and your garment will look brand new again. If you do this process 1-3 times in the beginning, you will notice that pilling decreases and disappears for good over time.

What does ply mean?

Ply indicates how many threads are twisted together in the finished yarn. Two-ply yarn indicates that two threads have been twisted together to make the yarn used to knit the garment. WILD WOOL garments are mostly knitted in two-ply yarn.

What does micron mean?

Micron is the measurements of the cashmere fiber diameter. The diameter of the fibers will vary from 15-19 microns. The lower the thickness (micron), the softer the yarn.

What does gauge mean?

Within the textile industry, the word gauge (gg) is often used. Gauge is a measure that tells how many stitches per inch are used. For example, in a 16 gauge fabric, 16 stitches per inch are used. A rule of thumb is that the lower the gauge, the thicker the garment. For example, an 8 gauge sweater is much thicker than a 16 gauge.


How do you wash MINI MERINO garments?

The MINI MERINO garments can be washed in a washing machine on a wool program (max. 40 degrees) with centrifugation using special detergents for wool. Do not hang up wet woolen clothes as this can change their shape.


What is the shipping cost?

Orders are sent with Bring Posten Klimaneutral Servicepakke and the standard shipping cost is shown in the shopping cart at the checkout.

When will my order arrive?

After placing an order, the customer will receive a confirmation by e-mail. WILD WOOL processes orders within 1 working day, depending on availability and unless the order is a pre-order. When an order is shipped, the customer will receive an email notification via email. Your order is sent via Bring Posten, which takes 3-5 working days. If the package does not fit in your mailbox, you will be told where you can collect the package.

International shipping?

Unfortunately, WILD WOOL currently only ships to Norway.


Can I exchange/return my order?

Purchase in store - WILD WOOL gives you the right to exchange your goods 14 days from the day the purchase was made in store, on presentation of a valid receipt. Goods bought on sale are normally not exchangeable. You can also return your item and receive a credit note.

Buy online - A consumer has the right to exchange/return the order 14 days from receipt of order confirmation (cf. Right of Cancellation Act). This applies to normally sold goods and sales goods, ordered through Please ensure your items are returned new, unused and in their original packaging with WILD WOOL tags still attached. We will not exchange/return items that have been used or washed. Returns that do not meet our guidelines will not be accepted and will be sent back to the customer. The shipping cost is not refunded when an item is returned/exchanged.

How do I exchange/return my order?

If a customer wishes to exchange/return an order, please send an email to: as soon as possible. In this way, WILD WOOL can keep the item that the customer wants to exchange for. Include the following in the email:

order number
item you wish to exchange/return
reason for exchange/return; and
which item you wish to receive in exchange

Where do I send my exchange/return?

When exchanging/returning an order, please complete the "Cancellation form for the purchase of goods and services that are not financial services" that came with the original order, and send the item(s) to be exchanged/returned to the following address:

Wild Retail AS, Stjerneveien 44, 0779 Oslo

The customer must pay for the exchange/return when returning the order to WILD WOOL.

When can I expect my return order or refund?

WILD WOOL will handle exchanges/returns as quickly as possible. Normally this will be within 5 working days. In special cases, it can take up to 10 working days before we receive an exchange/return.

What if the order is damaged or I have a complaint?

WILD WOOL guarantees that the customer will receive the order in perfect and good condition. Should the customer receive an incorrect or incorrect order, please contact us by email: as soon as possible, no later than 10 working days after receiving the order. If WILD WOOL accepts the return/complaint, send the order back in faultless and good condition to the following address:

Wild Retail AS, Stjerneveien 44, 0779 Oslo